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Exclusive shoppers is a women?s clothing boutique that sells designer luxury items, a market in which it faces significant competition

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Exclusive shoppers is a women?s clothing boutique that sells designer luxury items, a market in
which it faces significant competition. It has recently published a new mission statement:
“Exclusive shoppers will continue to grow and innovate as an organization, while acting in a
socially responsible way”
For a future meeting of the board of directors, the marketing director has been asked to prepare a
presentation to discuss this in more detail. She has asked you to help her by suggesting
objectives that could be used to help the company achieve its missions of growth and innovation.
The marketing director has suggested that the only objective for social responsibility will be the
happiness of the workforce.
Required:
a. Recommend, with reasons, two possible objectives each for both growth and innovation for
Exclusive shoppers, as requested by the marketing director. (8 marks)
b. Comment on the proposed objective for social responsibility and recommend, with reasons,
an alternative.