Homework answers / question archive / Kruschek Spring 2021 LMC 3403 Week Nine Activity: SM Style Guide Outline Due Dates 3/13: Social Media Style Guide Outline Due by 11:59pm Activity Last week you analyzed the social media presence(s) for a company or organization of your choosing

Kruschek Spring 2021 LMC 3403 Week Nine Activity: SM Style Guide Outline Due Dates 3/13: Social Media Style Guide Outline Due by 11:59pm Activity Last week you analyzed the social media presence(s) for a company or organization of your choosing

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Kruschek Spring 2021 LMC 3403 Week Nine Activity: SM Style Guide Outline Due Dates 3/13: Social Media Style Guide Outline Due by 11:59pm Activity Last week you analyzed the social media presence(s) for a company or organization of your choosing. This week you will create a detailed outline of a social media style guide for a fictional company (more on that below). If you are familiar with any of the academic citation styles (APA, MLA, Chicago, etc.), then you are familiar with style guides. A style guide is essentially a rule book for how to compose in a particular medium for a specific audience and purpose in order to maintain consistency in tone and message for a brand. They can, and often do, include big abstract ideas like what the mission is for the organization as well as precise instructions like what words are capitalized or what color scheme is allowed. At the very least, style guides give instructions on both content (what the message is) and form (how that message should look) to standardize an organization’s documentation or content. This week’s activity is meant to get you started on writing the social media style and content guide assignment, so think of it as a robust first draft. Here are the case details for the assignment: You’ve just been hired to manage the social media presence of a regional chain of popular bakeries in the Southeast. The chain already has a social media presence on Facebook and Instagram but has only been posting sporadically and without a specific purpose. Your new boss has tasked you with adding a company Twitter account to their social media repertoire and drafting a style guide that would ensure their online presence across all three social media platforms is both coherent and consistent. Among the things your boss wants included in the style guide are spelling and formatting standards and color scheme as well as a clear message with a consistent tone and purpose. Your job is to draft a social media style guide that addresses these areas in a concise and readable format. Your first step is to outline what you believe should be covered in the style guide based on the case details and how it should look on the page. What you turn in should be around 1½ - 2 pages long, should include sections and appropriate headings, and be as specific as possible for a first draft. You have some freedom to choose what kind of bakery you’re creating this for, i.e. it can be an upscale French style or a family friendly place or it can cater to people who have the munchies at 1am or any number of other possibilities. Remember that the style guide should be well organized and needs to include both content AND form, meaning you should determine what the bakery’s overall message is and how it should look on each platform. Although companies can and often do crosspost their content onto multiple platforms, it’s not always the best strategy depending upon the platform. So determine what the message is and then consider what that message looks and sounds like in 280 characters (Twitter), and what that same message looks and sounds like when it requires a photo (Instagram), and what that same message looks and sounds like to the demographic who uses Facebook.