Discussion Guidelines Read the article, The Public Image of the Pharmacist in the Popular Press AND view the short video, The Pharmacist 1946 Vocational Guidance Films, (The Pharmacist 1946 Vocational Guidance Films; Druggist Career Opportunities 1 As part of your discussion, answer the following questions: How has the pharmacists’ image been portrayed over time? What did you read that surprised or shocked you the most? The short video was an accurate representation of what pharmacists did nearly 75 years ago

Discussion Guidelines

Read the article, The Public Image of the Pharmacist in the Popular Press AND view the short video, The Pharmacist 1946 Vocational Guidance Films, (The Pharmacist 1946 Vocational Guidance Films; Druggist Career Opportunities 1

As part of your discussion, answer the following questions:

• How has the pharmacists’ image been portrayed over time?
• What did you read that surprised or shocked you the most?
• The short video was an accurate representation of what pharmacists did nearly 75 years ago. What did you like about the roles portrayed? Would you still be interested in being a pharmacist if the profession had not changed so significantly?
• What can be learned from the past public perceptions of our profession to help our image in the future? Be specific.

You are encouraged to look at additional current references from the literature (which you must properly cite) to support your points. Limit your initial post to no more than 500 words.

Response Guidelines

Respond to the post of two of your fellow classmates. Discuss with your colleagues the strengths and weaknesses of the article. Ask additional questions or offer resources to the extend discussion on the pharmacist’s image. Limit each of your two responses to no more than 350 words.

Article :

The Public Image of the Pharmacist in the Popular Press by R. A. Buerki

? Pharmacy In History 1996;38(2):62-78

Copyright 1996 American Institute of the History of Pharmacy