You are an administrator of a primary care office that serves the homeless population

You are an administrator of a primary care office that serves the homeless population. You are working with your senior leadership and marketing teams to develop a plan to market your services so as to reach as many homeless people in your community as possible. Please address the following questions:

• Who would be the stakeholders you would approach?

• What would be the controllable and uncontrollable variables?

• What would your communication plan look like?

• Would you incorporate data? And if so, what type?