Describe the "look and feel" of the Dell computer web site

The look of the dell website is simplistic yet stylish all at once:
- the front page is not crowded
- it is very visual with nice graphics
- the font is in a nice, easy to ready color
- there are moving graphics on the top which entice the customer to keep on looking at the home page to see what will pop up next
- when you mouse over the icons on the bottom, pop-up menus appear with clear information
- dell's phone number is prominently displayed at the top of the screen for easy customer service access
- there is a search function for quick search for customers
- no matter what page you are on, if you click the dell logo on top, it brings you back home which is great incase consumers want to go home easily

The navigation of the website:
- when you click on a category of products, it brings you to a page where there is a side menu bar. This makes for very easy navigation
- When you are also browsing in a section of the website, there tabs on the top of the page which clearly show you where you are, and suggests locations of the website that you would want to see. I.e I am in products now, so my main tab is in blue. In grey, I could also click on the tab service, or support, which would be great since if I am buying a computer, I would like to read up on what type of support I will get from dell.
- I attempted to buy a laptop, and I wanted to count how many clicks it took for me to get to the check-out. This is a main indicator of the user-friendliness of the website. It only took 2 clicks to get the final price of the computer, and 3 clicks to buy the computer. This is a great number. On the continental website, it takes 6 clicks before you find out how much your airfare will cost you.

In conclusion, the dell website is a modern, user-friendly, easy to navigate website. It seems that the website was built with the consumer in mind.