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A large drugstore chain wants to use prescription data from its pharmacy to make complementary relevant offers to specific customers via custom coupon books, delivered via direct mail

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A large drugstore chain wants to use prescription data from its pharmacy to make complementary relevant offers to specific customers via custom coupon books, delivered via direct mail.

What is the most limiting standard that might be relevant in this case?

1. Policy Standards
2. Legal Standards
3. Good Judgement
4. Ethical Standards