Commercial advertising often relies on emotions, such as fear, empathy, or hope to motivate consumers to purchase products and services

Commercial advertising often relies on emotions, such as fear, empathy, or hope to motivate consumers to purchase products and services. This is termed emotional appeals in advertising. 

• Describing Music and emotional appeals in advertisements for coding.
• Explaining how you developed Music and emotional appeals in advertisements coding scheme.
• Assign each occurrence of a unit in the sample to a code in the coding scheme.
• Count occurrences of the coded units and report the frequencies ans Attach the counts. Please also providing example, text citations and references.