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Commercial advertising often relies on emotions, such as fear, empathy, or hope to motivate consumers to purchase products and services

Psychology

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Commercial advertising often relies on emotions, such as fear, empathy, or hope to motivate consumers to purchase products and services. This is termed emotional appeals in advertising. 

• Describing Music and emotional appeals in advertisements for coding.
• Explaining how you developed Music and emotional appeals in advertisements coding scheme.
• Assign each occurrence of a unit in the sample to a code in the coding scheme.
• Count occurrences of the coded units and report the frequencies ans Attach the counts. Please also providing example, text citations and references.