Requirement: Each student needs to produce a written report to analyze the current marketing activities of a brand and to provide suggestions for their next marketing activities Students are expected to apply the relevant knowledge in analyzing/assessing how the marketers try to utilize external and internal factor in order to influence consumers via their marketing activities and formulating new marketing activities to benefit the brand

Requirement:

Each student needs to produce a written report to analyze the current marketing activities of a brand and to provide suggestions for their next marketing activities Students are expected to apply the relevant knowledge in analyzing/assessing how the marketers try to utilize external and internal factor in order to influence consumers via their marketing activities and formulating new marketing activities to benefit the brand.

Students are required to:

1. Describe the current marketing activities of a focal brand

2. Identify the intended objectives of the marketing activities to the target market, in terms of ‘internal’ and ‘external’ factors

3. Assess the outcomes of the marketing activities on consumer responses

4. Set the objectives of the new marketing strategy

5. Recommend three marketing activities to the brand (One of the recommended activities should be related to digital media such as social media)

6. Include Appendix for the key examples of the marketing activities (This section does not count against the word limit.)

Key chapters in the textbook: All chapters of the textbook that are covered in this course are relevant to this assignment. Students are required to make use of the relevant key terms/concepts, and theories that are taught in the overall course throughout this assignment.