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OL 640: Franchise Opportunity Analysis Project Guidelines and Grading Guide Overview For this project, you will write a Franchise Opportunity Analysis Paper

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OL 640: Franchise Opportunity Analysis Project Guidelines and Grading Guide

Overview

For this project, you will write a Franchise Opportunity Analysis Paper. You will select a company in your local market place that has a niche, and identify what makes it franchisable. Your paper will include an action plan in which you describe how to franchise the business. The final paper will be eight-to-ten pages in length and should include the main elements described below. The project is divided into four milestones, which will be completed in Modules Seven, Eight, and Nine. In Module Nine, you will submit the final Franchise Opportunity Analysis Paper and a Sales Presentation. 

 

Objectives

To successfully complete this project, you will be expected to apply what you have learned in this course and should include several of the following course objectives:

1. Know how to identify a business that could be franchised.
2. Assess the pros and cons of franchising a business idea.
3. Further develop the skills of observation and critical thinking.

 

Main Elements

The Franchise Opportunity Analysis Paper should be double-spaced, using 12-point Times New Roman font, APA citations, and 8-10 pages in length, not including the title page and resources. The paper should contain the following main elements, in the order provided:

 

 Summary:

Provide a short one-page overview of the paper.  Critical Points:

Include the following information about the business. Be explicit about why you think the business is franchisable. ? Name of the business

• Brief overview of the business concept ? Why is it franchisable?  o What is the niche being filled? (Use Porter’s Five Forces to explain the niche.) o What else is similar in the marketplace (competition)?

o Who is the target market for the business?

 

 Action plan:

 Include a 12-month action plan to franchise this business.

 Conclusion:

• Summarize why you think this is a franchisable business. 
• Why would you invest/not invest in it? 

 

 Link to website of the business

 Reference list

 

Format 

Milestone One: Review

In 7-3 Franchise Opportunity Analysis: Review, you will review the Franchise Opportunity Analysis document. There is no submission at this time, but you should begin thinking about a company that you think could be franchised. Consider how you would franchise this business and begin developing a franchise action plan. This activity will not be graded separately.

 

Milestone Two: Continue work

In 8-3 Franchise Opportunity Analysis: Continue Work, you will continue work on your Franchise Opportunity Analysis Paper. There is no submission at this time and this activity will not be graded separately.

 

Milestone Three: Submit Franchise Opportunity Analysis Paper

In 9-3 Franchise Opportunity Analysis: Submit, you will submit your final Franchise Opportunity Analysis Paper. It should be a complete, polished artifact containing all of the main elements of the final product. It should reflect the incorporation of feedback gained throughout the course. This milestone will be graded using the Final Project Rubric.

 

Milestone Four: Submit Franchise Opportunity Analysis Sales Presentation

In 9-4 Franchise Opportunity Analysis: Sales Presentation, you will submit your final Franchise Opportunity Analysis Sales Presentation. This short sales presentation for your franchise opportunity analysis business should be no longer than four slides in length. Incorporate into the presentation the five features that you identified in the Selling Franchises Discussion in Module Nine. This milestone will be graded using the Presentations Rubric.

 

Deliverable Milestones

Milestone	Deliverables	Module Due	Grading
1	Review Project Guidelines and Rubric and begin work	Seven	No deliverable; not graded separately
2	Continue work on the project	Eight	No deliverable; not graded separately
3	Final Franchise Opportunity Analysis Paper	Nine	Graded separately; Final Project Rubric
4	Final Sales Presentation	Nine	Graded separately; Presentations Rubric

Franchise Opportunity Analysis Paper Rubric

 

Requirements of submission: Written components of projects must follow these formatting guidelines when applicable: double spacing, 12-point Times New Roman font, one-inch margins, and APA citations. The final paper should be 8-10 pages in length, not including the title page and resources.  

 

Critical Elements	Exemplary (100%)	Proficient (90%)	Needs Improvement (70%)	Not Evident (0%)	Value
Main Elements	Includes almost all of the main elements and requirements and cites multiple examples to illustrate each element.	Includes most of the main elements and requirements and cites many examples to illustrate each element.	Includes some of the main elements and requirements.	Does not include any of the main elements and requirements.	25
Inquiry and Analysis	Explores multiple issues through extensive collection and in-depth analysis of evidence to make informed conclusions.	Explores some issues through collection and in-depth analysis of evidence to make informed conclusions.	Explores minimal issues through collection and analysis of evidence to make informed conclusions.	Does not explore issues through collection and analysis of evidence and does not make informed conclusions.	20
Integration and Application	All of the course concepts are correctly applied.	Most of the course concepts are correctly applied.	Some of the course concepts are correctly applied.	Does not correctly apply any of the course concepts.	10
Critical Thinking	Demonstrates comprehensive exploration of issues and ideas before accepting or forming an opinion or conclusion.	Demonstrates moderate exploration of issues and ideas before accepting or forming an opinion or conclusion.	Demonstrates minimal exploration of issues and ideas before accepting or forming an opinion or conclusion.	Does not demonstrate exploration of issues and ideas before accepting or forming an opinion or conclusion.	20
Research	Incorporates many scholarly resources effectively that reflect depth and breadth of research.	Incorporates some scholarly resources effectively that reflect depth and breadth of research.	Incorporates very few scholarly resources that reflect depth and breadth of research.	Does not incorporate scholarly resources that reflect depth and breadth of research.	15
Writing (Mechanics/Citations)	No errors related to organization, grammar and style, and citations.	Minor errors related to organization, grammar and style, and citations.	Some errors related to organization, grammar and style, and citations.	Major errors related to organization, grammar and style, and citations.	10
				Total:	100%