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DBA-801: THE GLOBAL BUSINESS CONTEXT: TRENDS, ISSUES, AND MARKETS Final Project OVERVIEW For the final project in this course, you will be developing two business export plans: one for a product and the other for a service

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DBA-801: THE GLOBAL BUSINESS CONTEXT: TRENDS, ISSUES, AND MARKETS

Final Project

OVERVIEW

For the final project in this course, you will be developing two business export plans: one for a product and the other for a service. You’ll choose one country from each of the groups below for your plans. The final project is broken up into two parts, which are explained below. See the Course Calendar for dates. 

 

GROUP A

• Brazil
• China
• India
• Israel
• Russia

 

GROUP B

• Argentina
• Belarus
• Cambodia
• Columbia
• Czech Republic
• Guyana
• Indonesia
• Nigeria
• Pakistan
• Romania
• Saudi Arabia
• South Africa
• Vietnam

 

Course objectives covered in this paper/project include CO 1, CO 2, CO 3, CO 4, CO 5, CO 6

 

 

INSTRUCTIONS

Final Project, Part 1: Topic Selection

Select one country from Group A and a specific product or service for which you will develop an export plan. Then, do the same for Group B. For one of the countries you must select a product, and for the other you must select a service. Submit your selections to the mentor for approval.

 

Part 1 will be worth 2% of your final grade in the course and will be graded as Approved or Needs Revision. If your topic selection requires revision, you will need to resubmit it until the mentor has approved it, at which point you will receive the full credit for the assignment.

 

 

Final Project, Part 2A and 2B: Business Export Plans

Conduct substantial research and develop a business export plan for each of the selected countries. Each plan should be approximately 13 to 15 pages (3250 to 3750 words) and should include the elements outlined below. (Note: Pages with graphs and tables are not counted as written pages.) Use a 12-point font and double spacing, and format your sources using APA style. A minimum of six references is required for each of the export plans.

 

There will be two separate assignment submission links in Moodle, one for Final Project, Part 2A (Group A export plan) and the other for Final Project, Part 2B (Group B export plan). Each will be worth 14% of your final grade in the course. A grading rubric for Final Project, Part 2 (A and B) can be found within the Evaluation Rubrics folder in Moodle.

 

For each export plan, include the following sections:

 

• Executive summary

 

• Country overview and rationale for investment

Risks associated with the country; local or regional markets for the product/service; export capabilities of finished products (for product plan) or consumers of services to be provided (for service plan); basic infrastructure development in the country; political and economic stability; security of citizens

 

• Proposed modes of entry

Major traditional entry modes (e.g., mergers and acquisitions, alliances and joint ventures, licensing, franchising, greenfield) or other non-traditional modes of entry

 

• Financial considerations

Local and national taxes that foreign companies are required to pay; profit repatriation rules; exchange rate controls; currency risks; risks associated with foreign direct investment (FDI); any U.S. tax treaties with the country and how you would capitalize on them

 

• Legal and ethical considerations

Laws that would impact company operations; how litigation is processed in the country; country’s position on protecting trademarks, copyrights, and patents; business transparency and corruption concerns; how international disputes are settled

 

• Technology transfer

Types of technology that will be transferred; how the technology will be protected from infringement; how to seek damages if technologies are stolen

 

• Human resources

Expatriate employment guidelines; human resources approach (ethnocentric, polycentric, or regiocentric); local language(s) that expatriates should be familiar with; issues related to spouses and children following expatriates; country labor laws; compensation plans

 

• Marketing

Type of product or service (industrial or consumer); branding; promotional and advertising strategies; sales promotion; international pricing; distribution strategies

 

• Negotiations

Detailed explanation of negotiation approaches or strategies to be used in the country; discussion of bargaining power; resolution of conflicts with stakeholders and governments; negotiation differences between the country and the United States

 

 

 

Note: The final project corresponds to or addresses the following Doctor of Business Administration  (DBA) outcomes:

 

• Analyze the global competitive environment to plan for sustainable organizational growth. [DBA 2]
• Evidence commitment to and support of diversity, multiculturalism, equity, and social justice. [DBA 6]

 

Your work on this assignment should reflect your ability to:

 

• Interpret current events within a global political and economic framework.  [DBA 2.1: Current events]

• Analyze market demand from a competitive and profitability perspective contextualized within the global environment. [DBA 2.2: Market demand]

• Analyze the impact of global forces on market structure and firm behavior. [DBA 2.3: Global force impact]
• Analyze access to wealth, opportunities, and privileges within a society. [DBA 6.3: Access]

 

 

WRITING AND RESEARCH RESOURCES

The following links provide online writing and research aids to help you with your paper assignments.
 

• OWL (Online Writing Lab) at Purdue University
• Writer's Handbook, the Writing Center at the University of Wisconsin–Madison
• APA Guidelines
• Information Literacy for TESU Students (an online guide from the New Jersey State Library to assist you in starting your research, searching databases for articles, citing sources, using ILLiad to request books or articles, etc.)