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 List and explain four key influencers on pricing decisions

Economics

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 List and explain four key influencers on pricing decisions. A new customer ABC Ltd, wants to buy 500 units of your product, but is only prepared to pay RM4 per clock. This will not cover the total cost of making the product, but it will cover the variable costs - anything over RM3 makes a contribution. Provide and discuss three factors that you would take into account when deciding whether or not to take the order.