Product/Service Idea

Due to the many challenges people are facing in trying to keep fit, I would like to develop a digital nutritional guide. Besides educating people on the nature of foods they need to take per time depending on their body weight, the guide will also feature the nature of exercises individuals can engage in depending on their body weight. The emerging population is facing many dietary challenges due to human-made and natural challenges to the environment that are affecting food security both directly and indirectly (Dillard, 2019). This digital guide will be a platform for nutritionists to share their expertise, and people can readily access information through various internet-enabled gadgets. The nutritional values would be suggested based on body weight, age, and gender. In addition, experts would indicate food products or items that supplement each other in different regions.

Although we would like to target everybody, the most notable client base for this product/service would be those with young children, the elderly, and those having health issues. At a time when it is becoming increasingly tempting for everybody to grab a snack over a standard meal (Milo, 2017), this website would be very educative. A one-time subscription fee would be applicable for new users to help maintain the website.

Ways to market the product Electronically

This product/service website will be marketed in many ways electronically, including through social media, email marketing, search engine marketing (SEM), and search engine optimization (SEO). The advantage of SEO helps rank the website hence increasing traffic. On the other hand, SEM improves website visibility. The disadvantage of using SEM and SEO is the aggressiveness of new entrants who might lead to poor website ranking. On the other hand, social media has become very influential in marketing because users give instant feedback, and I would learn of their preferences and concerns through their reviews. Using email marketing helps cut costs and easily share. However, due to a drastic increase in the number of businesses engaging in email marketing, people tend to unsubscribe to avoid spamming their inboxes.