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What were the communication objectives of the campaign? What evaluation methodology was used? Was the evaluation method used in the campaign appropriate for assessing if the objectives were met? What was summarized in the evaluation plan? What would you recommend to make sure a successful and ethical evaluation happens?

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• What were the communication objectives of the campaign?
• What evaluation methodology was used?
• Was the evaluation method used in the campaign appropriate for assessing if the objectives were met?
• What was summarized in the evaluation plan?
• What would you recommend to make sure a successful and ethical evaluation happens?