SECTION: A 20 marks 1

SECTION: A 20 marks 1. Define consumer behavior and why segmentation is necessary? Explain the bases for segmentation with the help of two-by-two matrix ? (Write all the points) 10 Answer: (Write the answer here) (There is no word limit) 2. What do you understand by brand loyalty and relationships and why it is important ? (Write all the points) 05 Answer: (Write the answer here) (There is no word limit) 3. What is personality ? Define self and self-image and why self image is important ? 05 Answer: (Write the answer here) (There is no word limit)