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Homework answers / question archive / Answer the following questions based on the Netflix casestudy
Answer the following questions based on the Netflix casestudy.
1. Porter and Kramer (2006) state that effective CSR initiatives occur when shared value is created. Netflix are reviewing their CSR strategy and considering the following CSR initiatives:
1. Supporting Wildlife Works, a non-profit organisation that seeks to create market-based solutions for wildlife conservation, on a project protecting a migration corridor for elephants and other animals in Rukinga, Kenya.
1. Continued involvement in the Dimpact collaboration lead by the University of Bristol. The aim of researchers, in consortium of 16 media companies, is to develop an online tool that calculates the carbon emissions of the delivery digital media content.
1. Making a new series of “Our Planet” with David Attenborough – a programme alerting a global audience to the impact of climate change on wildlife. Production will be prioritised ahead of new series of popular shows such as Stranger Things, Queen’s Gambit and Bridgerton.
1. With half its carbon emissions being generated in film production, a scheme to replace all on-set diesel generators with batteries and solar panels. Diesel generators account for around a sixth of Netflix’ film production carbon footprint (area quickly becoming important to consumers and in attracting government grants and potentially tax rebates).
· Apply each activity to Porter and Kramer’s framework.
· Identify where each activity belongs in the framework.
· Discuss which activity needs to be prioritized.
· Discuss and evaluate the theory.
· Write the shortcomings of the theory.
· Write about an alternative theory
· What are the value networks created by Netflix and Blockbuster.
· How do they differ from each other
· Use Christensen’s theory of disruptive innovation
· Write about an alternative theory
Porter and Kramer (2006) state that effective CSR initiatives occur when shared value is
created. Netflix are reviewing their CSR strategy and considering the following CSR
Supporting Wildlife Works, a non
profit organisation that seeks to create market
based solutions for wildlife conservation, on a project protecting a migration
corridor for elephants and other animals in Rukinga, Kenya.
Continued involvement in the Dimpact
collaboration lead by the University of
Bristol. The aim of researchers, in consortium of 16 media companies, is to develop
an online tool that calculates the carbon emissions of the delivery digital media
Making a new series of “Our Planet” with
alerting a global audience to the impact of climate change on wildlife. Production
will be prioritised ahead of new series of popular shows such as Stranger Things,
Queen’s Gambit and Bridgerton.
ions being generated in film production, a scheme to
set diesel generators with batteries and solar panels. Diesel
generators account for around a sixth of Netflix’ film production carbon footprint
(area quickly becoming important to consume
rs and in attracting government
grants and potentially tax rebates).
Use Porter and Kramer’s CSV framework to critically consider which, if any, of these initiatives
Netflix should continue or adopt. (Up to 1000 words)
Answer the following questions based on the Netflix casestudy.
1. Porter and Kramer (2006) state that effective CSR initiatives occur when shared value is
created. Netflix are reviewing their CSR strategy and considering the following CSR
a. Supporting Wildlife Works, a non-profit organisation that seeks to create market-
based solutions for wildlife conservation, on a project protecting a migration
corridor for elephants and other animals in Rukinga, Kenya.
b. Continued involvement in the Dimpact collaboration lead by the University of
Bristol. The aim of researchers, in consortium of 16 media companies, is to develop
an online tool that calculates the carbon emissions of the delivery digital media
c. Making a new series of “Our Planet” with David Attenborough – a programme
alerting a global audience to the impact of climate change on wildlife. Production
will be prioritised ahead of new series of popular shows such as Stranger Things,
Queen’s Gambit and Bridgerton.
d. With half its carbon emissions being generated in film production, a scheme to
replace all on-set diesel generators with batteries and solar panels. Diesel
generators account for around a sixth of Netflix’ film production carbon footprint
(area quickly becoming important to consumers and in attracting government
grants and potentially tax rebates).
Use Porter and Kramer’s CSV framework to critically consider which, if any, of these initiatives
Netflix should continue or adopt. (Up to 1000 words)
? Apply each activity to Porter and Kramer’s framework.
? Identify where each activity belongs in the framework.
? Discuss which activity needs to be prioritized.
? Discuss and evaluate the theory.
