Think about a branded product (e

Think about a branded product (e.g., Ivory soap, Crayola crayons, Chiquita bananas, Tide Detergent). Now, think of a branded product (not listed above) and research the brand and analyze how the company has managed the brand's product life cycle (PLC) over the years. What type of strategy are they using? Do you think that the product described by other students will be successful long term? Explain why or why not.

Discussions should include theory based upon product and branding strategy. Academic journals and peer reviewed articles should be included in your discussions.

In addition to the discussion post be sure to respond to two other student posts.