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Assignment Step aside brick and mortar-only enterprises! The course textbook provides examples of companies and agencies engaged in E-commerce that continue to flourish and differentiate themselves from the industry

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Assignment

Step aside brick and mortar-only enterprises! The course textbook provides examples of companies and agencies engaged in E-commerce that continue to flourish and differentiate themselves from the industry. A search utilizing the ERAU Hunt Library reveals great amounts of data relating to the many different companies ranging from retail grocers to airlines to booksellers that have begun to engage in E-commerce. 

Discuss

For this assignment, research a company, large or small, that has taken advantage of the recent technological advances developed in information systems to grow the E-commerce-side of the business. 

• In what ways has a company, large or small, benefited greatly through the competitive advantage that was gained through the implementation of an E-commerce technology in recent years?
• Provide details on the type of E-commerce information systems that were implemented and the ways in which business processes were enhanced.

PART 2 CASE STUDY ASSIGNMENT

Use the template as a guide for completing this assignment.

Research
Hunt Library (Links to an external site.)

APA Formatting
Course-Specific APA Style Instructions and Guidance

Hunt Library Guide: Citing Sources & Style Manuals (Links to an external site.)

Writing Style Guide

Overview

The on-demand economy is certainly alive and well, both domestically in the U.S. and globally as well. We live in a time when mobile E-commerce is shaping both the Business-to-Consumer (B2C) and Business-to-Business (B2B) marketplaces. Today it is a common activity for shoppers and commercial buyers to access Internet websites utilizing mobile smartphones or tablets to purchase a product or order a service. Consumers frequently use their smart devices to conduct research as a preamble to visiting a brick-and-mortar store before purchasing a product or ordering a service.

Legacy brick-and-mortar companies have had to get on board the 'online shopping bandwagon' in order to stay competitive.

Case Study Assignment

Download and utilize the APA Style Template (DOCX) download and review the Case Study Requirements section.

Conduct research on ONE of the following technology trends that influence today's on-demand economy mobile E-commerce and compose a scholarly case study paper that provides details on the topic.

• Location-Based Marketing
• Mobile Retargeting
• Virtual and Augmented Reality on Mobile
• Mobile SEO
• Chatbots, AI, Shopping Assistants
• Internet of Things (IoT)

 

PURPOSE OF CASE STUDY ASSIGNMENTS

Case Study assignments require you to analyze real-world information systems topics and provide examples that illustrate how prominent businesses and organizations implement the theoretical concepts you are studying. Case Study assignments provide a broader, integrated, critical thinking process that helps you to expand on and clarify your understanding of the information systems topics.