When thinking about how your brand should remain strong in the marketplace by offering a new product or service, you will need to introduce this new product/service to the marketplace

When thinking about how your brand should remain strong in the marketplace by offering a new product or service, you will need to introduce this new product/service to the marketplace. The task is to outline an IMC plan to launch that will successfully launch the product/service to reach the targeted audience. Describe all aspects of the Integrated Marketing Communications plan, which marketing mix you would use and how they would work together to achieve consistent and memorable messaging across all channels to influence behavior.