1) Describe your company's business model

 1) Describe your company's business model. Make sure you include the following: (1) how does the company 20 points make money?; (2) who are its primary customers; (3) what is its value proposition; (4) what industry is it in and who are its primary competitors? 2. Describe your company's marketing strategy. Be sure to analyze at least three of the channels we discussed in 40 points class - Website, Email, Search, Long Tail, and Affiliate. How does your company use these channels? Do you think their strategy is effective? Do not cover social media in this section. Be sure to include at least three screenshots (images taken from the web, with explanations and citations) that demonstrate your points. 3. How does your company use social media to engage with its customers? Provide examples and at least three 10 points screenshots of things they do well and why you believe these are effective at growing revenue for the company. 4. How does your company use local & mobile marketing? What are some opportunities you can think of to 10 points help your company do local & mobile marketing? 5. Analyze the long-term viability of your company using both strategic and financial analysis. Do you think it 20 points will succeed in the next 3-5 years? BONUS. How is your company performing as the pandemic subsides and life / consumer behavior is getting 5 points back to normal?