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Final Marketing Plan proposal on Apple

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Final Marketing Plan proposal on Apple. APA formatting is required along with a cover page and a resource page which is not included in the final page count.
The final paper should be approximately 10-12 pages.
It should consist of the information from your milestone papers along with information from our discussion board postings.
Feedback from the Milestone papers must be incorporated
All key components of a marketing plan must be represented.
Cover Page
Table of Contents
Company Overview/Executive Summary
New Product or Redefined Product Summary (why is this important to introduce now? How does it support the mission, vision and core values?
Competitor Analysis and Identifiable Gaps
Target Market Determination
The use of e-commerce and social media
The marketing mix
The promotional mix
Consumer buying behavior
The impact of the pandemic on the company’s approach to sales and marketing
Product Lifecycle including the graph
Measurements of success, metrics
Summary

References

Final Marketing Plan PowerPoint Presentation

• No more than 5 slides.
• Think about how you would present the idea of your new or redefined product to your CEO. You have a limited amount of time and must hit on the high points only
• You will present you PowerPoint presentation to the class as scheduled by your LIVE Residency instructor and your presentation should be no more than 10 minutes