Read the article in the Learning Activity titled “Improve Your Online Customer Service

Enhancing Online Business

To enhance the traffic of customers visiting an e-business, an individual must re-evaluate their customer service. An individual can employ several strategies to assist them to improve their customer service.

Since this is an online business, the first thing an individual must do is create a comprehensive FAQ page. With the help of a FAQ page, potential clients can discern the services or products offered by the business. It is intricate for clients to require products or services from unknown establishments. Therefore, having a comprehensive FAQ page will espouse several advantages because potential clients will easily follow them (Gehl, 2006). The second strategy an individual can employ is to make it easy for potential clients to contact the establishment. Potential clients will always require talking or emailing the concerned parties directly.

Consequently, the business owner must not hide their contact. An individual can realize this endeavor by creating a customer service page on their site that encompasses the FAQs, references, and persons who can assist. The third strategy involves inquiring from the clients if the business requires more improvements. One can accomplish this endeavor by conducting surveys to rate customer satisfaction. Such initiatives make customers feel that the business owner listens to them. Additionally, an individual can personalize and segment their email messages. The business owner can send their customers personalized anniversary, birthday, or particular occasion messages. Such messages make the clients feel appreciated.

Lastly, an individual can automate their sales process to keep their clients closer. The individual can utilize auto-responders to thank their clients for purchases. They can also send these clients messages confirming shipped orders. Most clients appreciate such courtesies.