Consumer Behaviour Final Assignment Instructions This is to be done individually You are not required to use any outside sources, but you are required to apply key concepts from the text Answer all questions – each is worth 3% Each answer should be 300-400 words in length Rubric                 Thoroughness of answer                                                                      1%                              Appropriate application of relevant concepts from the course  2% Note: For each answer you give, you are required to not only explain your answer, but to indicate which key concepts from our course are applicable

Consumer Behaviour

Final Assignment

Instructions

1. This is to be done individually
2. You are not required to use any outside sources, but you are required to apply key concepts from the text
3. Answer all questions – each is worth 3%
4. Each answer should be 300-400 words in length

Rubric                 Thoroughness of answer                                                                      1%

                             Appropriate application of relevant concepts from the course  2%

Note: For each answer you give, you are required to not only explain your answer, but to indicate which key concepts from our course are applicable.

The focus of this assignment is how the current global Pandemic has impacted us as consumers.

What have been the biggest changes in your consumption patterns? Are they permanent?

Answer all of the following questions (each worth 3%):

1. What is it that you bought before that you have been buying more of than before? Will it continue after?

2. What are you buying less of? Will it continue?

3. What are you buying that is new – something you never bought before?  Will they be things that you continue to buy?

4. Beyond more online shopping - How have your shopping habits changed?  Do you anticipate it being permanent?

5. You are all consumers of online learning – willingly or not.  Describe your online learning experience – have there been benefits? What are the issues? What are your thoughts on continuing online learning?

Concepts to Consider:

              Learning, Motivation, Group Influencer, Reference Groups, Individual Decision making, Family, Attitudes, Buying & Disposing, Personality