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Module 4: Assignment: Comprehensive Strategic and Marketing Plan PowerPoint Presentation Purpose: The purpose of this part of the project is to demonstrate the student's ability to develop a concise presentation suitable to present to a Board of Governors
Module 4: Assignment: Comprehensive Strategic and Marketing Plan PowerPoint Presentation
Purpose:
The purpose of this part of the project is to demonstrate the student's ability to develop a concise presentation suitable to present to a Board of Governors.
The presentation introduces a comprehensive strategic and marketing plan with operating projections for a health care organization or department within selected urban or rural settings.
Guidelines:
- Record a voice-narrated PowerPoint or Live Video of you presenting the content - PowerPoint must be visible and clear if the video option is utilized. You must add the link if you chose the video option in the submission comments as well as attach the PowerPoint as the assignment upload. (10 Points)
- Visual Presentation:
- Attractiveness & quality of visuals (color, font, image, text) (10 points)
- Readability & Flow (10 Points)
- Correct spelling & use of grammar & Reference Slide (10 Points)
- Content of Presentation:
- Description of agency/facility (10 Points)
- Patient care delivery process/Model of care (5 Points)
- Description of the strategic plan (10 Points)
- Description of the marketing plan (10 Points)
- Discussion of Product/Service Line and Volume Projections (15 Points)
- Summary of proposal – Why should the Board Members approve your proposal? (10 Points) G. Reference slide (graded under visual presentation)
Expectations:
Voice-narrated PowerPoint or live presentation should be no less than five minutes and no longer than ten minutes in length.
Please submit your final Presentation by 23:59 (CST) on the Saturday of Module 4.
Comprehensive Strategic and Marketing Plan PowerPoint Presentation Revised
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Criteria |
Ratings |
Pts |
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Presentation audio/video (10 points) |
10 to >9.0 pts Accomplished PPT Narration is clear and audible. If the presenter is providing video, the PPT is visible as well as clear and audible presentation. |
9 to >8.0 pts Proficient Some issues with audibility or video see faculty comment. |
8 to >0 pts Needs Improvement Improvement warranted – see rubric comments. |
10 pts |
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Attractiveness and Quality of Visuals (color, font, image, text)(10 points) |
10 to >9.0 pts Accomplished Accomplished use of visuals and color; slides are not crowded; utilization of images include proper citations. |
9 to >8.0 pts Proficient Use of visuals and color are present but could be enhanced; slides are not crowded; utilization of images include proper citations. |
8 to >0 pts Needs Improvement Improvement warranted – see rubric comments. |
10 pts |
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Readability and Flow(10 points) |
10 to >9.0 pts Accomplished |
9 to >8.0 pts Proficient |
8 to >0 pts Needs Improvement Improvement warranted – see rubric comments. |
10 pts |
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Correct spelling, grammar, APA, Reference slide. (10 points) |
10 to >9.0 pts Accomplished No spelling or grammatical errors. APA format without errors. Reference slide is present and references are in proper APA format. |
9 to >7.0 pts Proficient 1-3 errors – see rubric comments. |
7 to >0 pts Needs Improvement Greater than 4 errors – see rubric comments. |
10 pts |
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|
Description of the agency/facility (10 points) |
10 to >9.0 pts Accomplished Description of the agency is comprehensive and detailed. |
9 to >7.0 pts Proficient Description of the agency is present but lacking/limited in 1-2 areas. |
7 to >0 pts Needs Improvement Description of the agency is missing or unclear. |
10 pts |
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|
Patient Care Delivery process/model of care(5 points) |
5 to >4.0 pts Accomplished Patient care delivery process or model is comprehensive and detailed. |
4 to >3.0 pts Proficient Limited presentation of patient care delivery process or model of care. |
3 to >0 pts Needs Improvement Patient care delivery process or model of care is missing or unclear. |
5 pts |
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Criteria |
Ratings |
Pts |
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|
Description of the strategic plan (10 points) |
10 to >9.0 pts Accomplished Strategic plan is presented clearly . |
9 to >7.0 pts Proficient There is limited presentation of the strategic plan. |
7 to >0 pts Needs Improvement Strategic plan is missing or unclear. |
10 pts |
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Description of the marketing plan (10 points) |
10 to >9.0 pts Accomplished Marketing plan is presented clearly . |
9 to >7.0 pts Proficient There is limited presentation of the marketing plan. |
7 to >0 pts Needs Improvement Strategic plan is missing or unclear. |
10 pts |
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Product/service line & Volume projections (15 points) |
15 to >14.0 pts Accomplished Projections of volumes for the two areas are presented to promote the adoption of the project in a comprehensive manner; a table or graph to illustrate monthly and annual volume is present. |
14 to >11.0 pts Proficient Projections of volumes for the two areas are presented to promote the adoption of the project in a satisfactory manner with opportunity for improvement; a table or graph to illustrate monthly and annual volume is present. |
11 to >0 pts Needs Improvement Product/service line is not identified or explained in a satisfactory manner; Volume projections are not presented. |
15 pts |
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Summary (10 points) |
10 to >9.0 pts Accomplished Presentation summary ends with a strong supporting argument for the project to be approved. |
9 to >8.0 pts Proficient Proposal summary does not clearly indicate why the governing board should approve the project. |
8 to >0 pts Needs Improvement Presentation ends without a summary or is missing emphasis to persuade approval. |
10 pts |
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Total Points: 100 |
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