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In an effort to recruit the best talent, many employers offer an array of employee perks (e

Writing Nov 15, 2021

In an effort to recruit the best talent, many employers offer an array of employee perks (e.g. food, haircuts, etc.) and benefits (e.g. unlimited vacation).  What perks and benefits do you think would be the most appealing to new college graduates, ages 22-25? Why?  What perks and benefits do you think would be the most appealing to older, more experienced employees, ages 55-65? Why? How might an employer structure its perks and benefits so these two groups of employees can take advantage of the perks and benefits they care about most?

Expert Solution

This new generation entering the workforce have high expectations of technology to allow them to work remotely in addition to the ability to have a flexible work schedule. Especially amidst a pandemic, younger folks are expecting more of a home/work like balance and that translates to being able to work from anywhere and on their own schedule. If their days can be flexible as long as their tasks and responsibilities are completed, that is a perk that will be much appreciated, if not expected in this current climate. Additionally, having access to endless coffee at a coffee bar and or a stocked breakroom with snacks and pastries is a fairly inexpensive way to show gratitude to staff but also to discourage tardiness from visiting local eateries for breakfast or coffee.

For the more experienced staff in the workforce, I think acknowledgement of seniority and accomplishments is very important. For example, public acknowledgment of goals in the form of companywide publications or a designated parking spot makes them feel valuable and that their contributions are recognized. Having seniority can translate to having additional decision making authority and other delegate authority over less experienced staff. Furthermore, tangible momentous commemorating milestones with an organization such as a plaques or engraved name plates or pen holders can make a staff member feel personally valued and celebrated.

Surveys distributed to new hires and existing staff that offer options and suggestions for perls can help senior management determine how best to prioritize perks amongst staff and distribute them most effectively; when used appropriately, perks should be utilized as a way of incentivizing and encouraging staff to perform most efficiently. What is important may be insignificant to others in terms of benefit so therefore it is essential to get to know your staff and what motivates and encourages them.

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