Target Marketing: Segmentation and Targeting Product: Organic Apples  Format: APA  Words: 200 1

Target Marketing: Segmentation and Targeting
Product: Organic Apples 
Format: APA 
Words: 200
1.    Which customer market segments (groups) are being targeted?
2.    How does the marketing of the product or service target customers based on their behaviors?
3.    Of the segments being targeted, which groups do you believe offer the most capacity for growth and profit, and why?
4.    What competition is the product or service facing in these most valuable segments?
Marketing Strategy Keypoints
-    Market Segmentation 
-    Market Targeting
-    Product Positioning relative to Competitors
-    Value Proposition