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Homework answers / question archive / 1
1.If you were a firm selling niche products to end consumers online, which type of channels would be most effective in communicating to the firm’s target market?
| a. |
Enhanced offline techniques. |
b. |
Above the line techniques. |
c. |
Below the line techniques. |
d. |
a) and c). |
2.Which of the following are considerations for setting up a paid search campaign?
| a. |
Ad copy. |
b. |
Keyword research. |
c. |
Quality score. |
d. |
All the above. |
3.
Which of the following is NOT a strategic digital marketing initiative?
| a. |
New customer proposition. |
b. |
Customer conversion and customer experience. |
c. |
Enhance marketing capabilities through website infrastructure improvements. |
d. |
None of the above. |
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