The author in the chapter 'The Long Tail' talks about how the online availability of books has changed the entire market for books, how a decade ago nobody wanted to read 'Touching the Void' but as soon as another book called 'Into Thin Air' came to be sold, both books started to be demanded in a pair. The author exolores the huge area of a brand new economic model where unlimited availability of books is bringing out what the true demand for these books are. And this is not limited to just the industry of books, it is well beyond that. It is applicable in the case of entertainment and media as well as music stores. This is about the endless possibilities of digitalization.

There were numerous problems associated with local shops selling CD's and books because they would not agree to let someone use their shelf space if they did not see profit for themselves as a result of which the area of exploring was automatically limited. There are many amazing works done by very talented people which was deemed as not 'shelf worthy' by these local shops as a result of which people never got a chance to know their existence.

For example: there was a book by Timothy Stewart Winter named Wide Open Town: A History of Queer San Francisco to 1965 which was considered not worthy for shelves by many local bookstored because of the lack of awareness. However now in the 21st century, with the help of online . merchants, one can buy this book via any platform. That is the exploratory nature of the unlimited digitalized world which sometimes lead to unimaginable profits.