Business Objective An aviation company that provides domestic as well as international trips to the customers now wants to apply a targeted approach instead of reaching out to each of the customers

Sociology Apr 10, 2022

Business Objective

An aviation company that provides domestic as well as international trips to the customers now wants to apply a targeted approach instead of reaching out to each of the customers. This time they want to do it digitally instead of tele calling. Hence they have collaborated with a social networking platform, so they can learn the digital and social behaviour of the customers and provide the digital advertisement on the user page of the targeted customers who have a high propensity to take up the product.

Propensity of buying tickets is different for different login devices. Hence, you have to create 2 models separately for Laptop and Mobile. [Anything which is not a laptop can be considered as mobile phone usage.]

The advertisements on the digital platform are a bit expensive; hence, you need to be very accurate while creating the models.

Variable Description

Variable	Description
UserID	Unique ID of user
Buy_ticket	Buy ticket in next month
Yearly_avg_view_on_travel_page	Average yearly views on any travel related page by user
Preferred_device	Through which device user preferred to do login
Total_likes_on_outstation_checkin_given	Total number of likes by a user on out of station checkings in last year
Yearly_avg_Outstaion_checking	Average number of out of station check-in done by user
Member_in_family	Total number of relationship mentioned by user in the account
Preferred_location_type	Preferred type of the location for travelling of user
Yearly_avg_comment_on_travel_page	Average yearly comments on any travel related page by user
Total_likes_on_outofstation_checking_received	Total number of likes received by a user on out of station checkings in last year
Week_since_last_outstation_checking	Number of weeks since last out of station check-in update by user
Following_company_page	Weather the customer is following company page (Yes or No)
Monthly_avg_comment_on_company-page	Average monthly comments on company page by user
Working_flag	Weather the customer is working or not
Travelling_networl_rating	Does user have close friends who also like travelling. 1 is highs and 4 is lowest
Adult_flag	Weather the customer is adult or not
Daily_Avg_mins_spend_on_travelling_page	Average time spend on the company page by user on daily basis

Expert Solution

please see link.

https://drive.google.com/file/d/1pamB296SQQx1ZR3H8EV5KBMqxgCg6SQs/view?usp=sharing

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