Waynesburg University

BUS 141

Chapter 11

1.) What does the value of a product do?

2.) Marketers may face all the following types of competition, EXCEPT which one?

3.) How are industrial goods defined?

4.) Types of marketing that emphasizes building lasting relationships are referred to as                              .

5.) Which phase of the marketing plan identifies the planned marketing programs?

6.) What is a set of techniques for communicating information about products?

7.) Market segmentation is defined as                       .

8.) What is usually the first step in a marketing strategy?

9.) Which of the following best describes a market segmentation based on age, income, and race?

10.) Marketers monitor the                       to anticipate trends in consumer and business spending.

11.) Steps to performing market research include all the following, EXCEPT which one?

12.) Which type of research method compares the responses of the same or similar people under different circumstances?

13.) The four major influences on consumer behavior include all the following, EXCEPT which one?

14.) Lifestyle and economic status are which type of influences?

15.) Customers generally buy a product because                           .

16.) Consumer buying process includes all the following steps, EXCEPT which one?

17.) Nonobjective factors are which type of motives?

18.) The categories of organizational markets include all the following, EXCEPT which one?

19.) Which market includes businesses that buy goods to be converted into other products?

20.) What do institutional market consists of?

21.) Characteristics of B2B buyers include all the following, EXCEPT which one?

22.) B2B buying                        .

23.) As part of the planning and implementation strategies for any product, marketing managers develop           .

24.) What aspect of the marketing mix did Little Earth Productions change after examining shopping habits?

25.) Some of the reasons for small-business pricing errors include all the following, EXCEPT which one?