University of Texas, Dallas

BUSINESS 1111

Chapter 1 Introduction to eMarketing

True/False Questions

1)The growth of Internet usage has resulted in the declining distribution of traditional media.

2. One of the benefits of eMarketing is that the strategies need not be user-centric.

3. ARPA stands for Advanced Research Projects Agency.
4. Alan Emtage developed rules for the World Wide Web and was credited as being the “Web’s father.”

5. The World Wide Web is a subset of the Internet.

6. A URL is a virtual link from one document on the World Wide Web to another.

7. A hyperlink describes where on the Internet a document is.

8. A URL is what you enter in the address bar of the browser because it is the address of that document on the Internet.
9. A URL provides information to both browsers and people.

10. Hyperlinks translate to IP addresses.

11. Every Web site corresponds to an IP address.

12. Only one domain can translate to one IP address.

13. When you enter a URL into the address bar of a browser, the cookies indicate where the document is that you are linking to.

14. The TLD can give information about the nature of the domain.

15. .ac is the TLD used by academic institutions.

16. 3G is a form of Internet access that uses telephone lines.

17. WiMAX is considered a potential competitor to cable modems and DSL for residential broadband.

Multiple Choice Questions

1. In 1971, Ray Tomlinson created the:
   1. printed circuit board for modern computers.
   2. first fully functional browser.
   3. first network email application.
   4. desktop operating system.
   5. 16-bit semiconductor chip.

2. In 1982, the standard network protocol established was         .
   1. DHTML
   2. Dynamic HTML
   3. HTTP
   4. Ethernet
   5. TCP/IP

3. Which of the following companies had the first registered domain name?
   1. Symbolics
   2. Bellcore
   3. Spectra
   4. Microsoft
   5. Apple

4. What is the contribution regarding technological advance that Senator Al Gore is credited with?
   1. The first chairman of ICANN
   2. Pioneered newer legislations regarding dotcom companies
   3. Assisted in the funding for building information network for American universities
   4. Advisor to the ARPANET committee
   5. Coined the term “information highway”

5. What is special about the year 1996 in Yahoo!’s history?
   1. Yahoo is launched on the stock exchange.
   2. Reuters provides funds for Yahoo!.
   3. Yahoo launches the world’s first blog.
   4. Yahoo’s user traffic reaches the one million mark.
   5. Yahoo was incorporated.

6. Peter Merholz is credited with:

1. founding and propagating XML.

2. co-founding Amazon.com along with Jeff Bezos.
3. coining the word ‘blog.’
4. designing the first thin-client email application.
5. operating the first e-commerce business.

7. In 2006, whom did Time magazine name as the person of the year?

1. 1. 1. YouTube
      2. You
      3. Jeff Bezos
      4. The smiley
      5. Larry Page

1. 1. 1. 8. In 1998,   was released to enable compatibility between different computer systems.

a.hypertext markup language

1. 2. hypertext transfer protocol
   3. client-server computing

d. extensible markup language

e.packet-switching protocol

9. In its simplest form,           is a collection of connected documents or objects.
   1. 1. a thin client
      2. the firewall
      3. a server
      4. the Internet
      5. a WAN

10. A is a virtual link from one document on the World Wide Web to another.

1. blog
2. cursor
3. hyperlink
4. tag
5. script

10. URL stands for:
    1. 1. Universal Reference Location
       2. Uniform Resource Locator
       3. Unified Resource Link
       4. Unicode Reference Locator
       5. Universal Records Link

11. URLs include         , which translate to IP addresses.
    1. 1. resource locators
       2. scripts
       3. HTML tags
       4. domain names

1. 1. 5. cookies

12. A(n)          is a structured series of dots and numbers indicating where a Web page physically located.
    1. 1. script
       2. IP address
       3. URL
       4. HTML tag
       5. directory

13. Top-level domains are also called .
    1. 1. hypertext tags
       2. resource locators
       3. primary addresses
       4. embedded locations
       5. domain extensions

14. Which of the following is NOT true regarding domain names?
    1. 1. Every Web site corresponds to an IP address.
       2. Only one domain can translate to one IP address.
       3. A hyperlink is a virtual link from one document on the World Wide Web to another.
       4. A URL provides information to both browsers and people.
       5. The TLD can indicate the country in which a domain is registered.

15.                    refers to any connection type of a family of wireless LAN data standards (IEEE 802.11) which is used fairly ubiquitously for corporate and home connectivity.
    1. 1. ADSL
       2. Broadband
       3. Wi-Fi
       4. 3G
       5. Dial-up

Fill in the Blanks

1. Marketing in an Internet-connected environment and using that connectivity to market is      .

2. In 1969,              , commissioned by the U.S. Department of Defense, went live and U.S. universities were able to connect their networks.

3. The entity established by the U.S. Department of Defense to lead science and military technological developments, ARPA, stands for       .