MIS 320 Milestone Two Guidelines and Rubric Transactional Processing Overview: No matter what type of product it sells, an e-business has one key goal: sell more of it

Question

MIS 320 Milestone Two Guidelines and Rubric Transactional Processing

Overview: No matter what type of product it sells, an e-business has one key goal: sell more of it. By establishing a reliable and effective way to complete a secure transaction, a business will generate more revenue, earn a larger profit at the end of every month, and expand its audience of customers. If the e-business’s website lacks the proper technology to complete a transaction, the business will miss out on a valuable opportunity to design its experience and optimize its revenue per user.

Prompt: To prepare for your final project, you must complete three milestones. For each milestone, you will review the company’s business model and technology infrastructure. You will determine the business requirements necessary for improving the e-business operational strategy.

Your second milestone for this project will focus on transactional processing. In this milestone, you will review the shortcomings of the company’s outdated technology as it relates to completing an online transaction.

To complete this assignment, you must analyze of the shortcomings of the company’s outdated technology as it relates to the ability to complete an online transaction by addressing following critical elements:

Summary of existing e-commerce technological infrastructure/ability
Analysis of impact on e-business operational strategies
Identification of data components necessary for making appropriate decisions for transaction processing

Include an overview that introduces the components in the paper. It should summarize the elements in the paper and briefly describe the importance of e-business transactional processing. Organize your assignment by creating a heading for each of the critical elements using the following outline:

Introduction

? Describe the importance of e-business transactional processing

Analysis of existing e-commerce technological infrastructure/ability
Analysis of the impact on e-business operational strategy
Identification of data components necessary for making appropriate decisions for transaction processing V. Conclusion
- Summary of existing e-business transactional processing ability

Background: Use the following attributes of the business and its owner to complete this milestone:

- The sporting goods store has experienced a recent increase in sales at its single location.
- The owner has been conducting its online sales through a locally built and hosted website (review the information in the table below).
- The owner is considering opening another physical location but is leery of investing money in another location because of the rising and unpredictable costs.
- The business owner is concerned of further investing in e-commerce solutions because the current setup is not productive.
- The business owner lacks technical experience of online business-development functions and wants to ensure your company can address the following components:
  - Customer acquisition o Sales transactions
  - Technical support

Current E-commerce Technology Setup

E-business Functional Tool or Strategy	Functional Description	Technology Classification
Shopping cart	Consumers can only use Mastercard for transactions. Must start a new shopping cart if it contains items consumer does not wish to purchase. No mobile access.	Digital payment services E-commerce marketplaces Collaboration and trading
URL	Website domain: http://www.iwanttopurchasealloftheseitemsformyself.org Company message backs guarantee of every purchase	Secure Sockets Layer (SSL) and Transport Layer Security (TLS) protocols
Navigation	Products grouped by two main categories on the home page and then broken into multiple subcategories once users reach applicable products considered to be in the same classification No search function present within the website; however, certain pages can be located more easily if searched using a major search engine outside of the website Average number of clicks to complete transaction: 8	Search engine optimization Site navigation techniques
Customer acquisition and retention	Users are required to register: no guest checkout. Passwords must be 12 characters in length with varied requirements and must be changed every two weeks. “Contact us” information not present. Only one shipping/carrier option.	Profiling and personalization Search management Content and catalog management Email marketing systems Warranty database
		?	Customer relationship management (CRM)
		?	Online support capabilities
Website appearance	Every product includes a high-resolution image for display and no image dimensions set. Additional product information redirects customers to manufacturer site. Items cannot be “shared” via social media. Website uses WordPress template so updates can be made by owner for quicker access and lower cost.	? ? ?	Front-end optimization tools Cross-browser compatibility Meta-tag optimization
Technology infrastructure	Limited content management system, locally hosted. Domain name system (DNS) lookup is 20+ characters in length. Website contains over 100 redirects when loading. Website not using browser caching.	? ? ?	Redirect management Database and server performance Image caching and optimization

Rubric

Guidelines for Submission: Your submission should be 1 to 2 pages in length and should be organized following the outline provided in the prompt.

Critical Elements	Proficient (100%)	Needs Improvement (55%)	Not Evident (0%)	Value
Analysis of Existing Technical Infrastructure Related to Processing Transactions	Thoroughly evaluates the key features of technology infrastructure and its ability to process secure transactions efficiently	Sufficiently evaluates the key features used for e-commerce transactions, but analysis of transactional processing is slightly underdeveloped	Does not evaluate the shortcomings of the company’s outdated technology as it relates to transaction processing	25
Analysis of E-business Operational Strategy	Thoroughly evaluates the shortcomings of the company’s outdated technology as it relates to transaction processing by addressing the impact on the business operational strategies	Sufficiently evaluates the shortcomings of the company’s outdated technology as it relates to transaction processing, but some business strategies are underdeveloped or do not apply to e-business operations	Does not evaluate the shortcomings of the company’s outdated technology as it relates to e-business operational strategies	25
Transaction Processing Data Components	Identifies specific components needed to complete efficient and secure transactions, including relevant and supporting examples	Sufficiently identifies components needed to process transactions, but examples slightly underdeveloped	Does not provide any transactional data components	25
Introduction and Conclusion	Clearly states current state of the business’s ability to process transactions	Describes the business’s ability to process transactions, but response is unclear or contains inaccuracies	Does not address transactional processing ability	15
Articulation of Response	Summary is free of errors related to citations, grammar, spelling, syntax, and organization and is presented in a professional and easy-to-read format	Summary contains errors related to citations, grammar, spelling, syntax, or organization that negatively impact readability and articulation of main ideas	Summary contains critical errors related to citations, grammar, spelling, syntax, or organization that prevent understanding of ideas	10
Total				100%