CHAPTER IV: DATA COLLECTION AND DATA ANALYSIS (note section should be 10 – 20 pages) [Begin the discussion with a brief overview of the purpose of the research study and provide a brief overview of the chapter

CHAPTER IV: DATA COLLECTION AND DATA ANALYSIS

(note section should be 10 – 20 pages)

[Begin the discussion with a brief overview of the purpose of the research study and provide a brief overview of the chapter. Organize the chapter around the research question(s). Review the APA manual and published, peer-reviewed, empirical research articles for examples of how to report results of various research designs.]

Note: If changes are made to instruments after proposal approval, through an expert review or pilot study, explain the changes made before explaining the results. Ensure the updated version of instruments are provided in the Appendix.

The purpose of this qualitative case study has been to explore how technology and innovation can be applied in promoting effective strategic global marketing performance in the cosmetics industry. Utilized in the study are designs to gather information about the global research. The focus has been on incorporating the input of organization stakeholders, industry experts and secondary sources in the compilation of the study. The research addressed the utilization of technology and innovation in enhancing the marketing performance and benefit in the market share of the global cosmetic industry. This study has layed a foundation regarding the gap of improving technology and innovation strategies related to marketing of the beauty and cosmetic industry. It will also set the stage for further research.

Results

[Data analyses – Report results without discussion (interpretation, speculation, etc. appears in the next section):

The results are from a total of twenty participants who have direct participation with the marketing, sales, and distribution in the House of Bellezza (HOB) organization. The contribution of the research consisted of two directors who are the founding entrepreneurs, members of management from the four countries as part of the multinational cooperation (MNC), and the employees from the organization.

1. For Qualitative analyses

a. Present results logically and in a way that answers the research question(s) by distillation steps of the discernment process,

b. Present sufficient information so the reader can make an independent judgment about your interpretation,

c. Review published articles that use similar designs for examples of how to present qualitative, thematic findings,

d. Ensure that no potentially identifying information is published.

Note: Triangulation of data should be explained in this section, if applicable. Tables and figures, where appropriate, are necessary and referred to in the text. Ensure compliance with APA format of tables, table titles, figures, and figure captions. See APA, 6th ed, Chapter 5 for guidelines on displaying results.]

Evaluation of Findings

[This section is used to briefly report what your findings mean. The discussion will be expanded in Chapter 5. Interpret results considering the theory (or theories) and/or the conceptual framework(s) you have identified. Describe whether the results obtained were expected given the literature and provide potential explanations for unexpected or conflicting results. Take care to avoid drawing conclusions beyond what can be interpreted directly from the study results.]

Summary

[Discussion summarizes key points presented in Chapter 4.]