Description by brand: a

Business Jun 23, 2021

Description by brand:
a. may be a preference of an internal user, but it is never a necessity. b. is the least risky and lowest cost approach to attaining "best value." c. may be a necessity because the manufacturing process is secret. d. should always be discouraged by the buyer. e. indicates a supplier has unduly influenced someone in the buyer's organization.

Expert Solution

Answer

c .

Explanation

The correct option is C "may be a necessity because the manufacturing process is secret". Most of the firms maintain a higher level of secrecy about the manufacturing process. So, brand description becomes critical.

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