Using the same company (coffee shop) from your previous assignments, write a 3–4 page paper in which you: Prepare a simple pro forma (projected) income statement and balance sheet for the first two years of operation, using income projections and incorporating an advertising plan

Using the same company (coffee shop) from your previous assignments, write a 3–4 page paper in which you:

1. Prepare a simple pro forma (projected) income statement and balance sheet for the first two years of operation, using income projections and incorporating an advertising plan.
2. Outline a plan for hiring and retaining competent, motivated employees for your business.
3. Prepare an outline for a "pitch," i.e., a short 20–30 minute business plan presentation that will be made to lenders or investors.
4. Include at least two references outside the textbook.