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One ethicist in the field of business ethics states, "Business ethics should be grounded in deontology more than utilitarianism

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One ethicist in the field of business ethics states, "Business ethics should be grounded in deontology more than utilitarianism."  

• What does this mean?
• Reflect on the definitions and application of these two distinct ethical frameworks.
• Why do you think this expert proposes this view?
• Do you agree or disagree with this statement? Explain.