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Word count at least 3000 words

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Word count at least 3000 words. A number of factors such as ineffective co-ordination of local government activities, unscientific treatment of the environment and its resources, and rapid growth of major destinations in Asian countries (mainly India and China) raise many potential threats to the DMO’s future operations in the region. The organization can address all such issues to a great extent if it pays specific attention to its branding and positioning activities. However, the organization must be up-to-date with the recent trends in technology while dealing with digital and direct marketing. Furthermore, the DMO must prioritize environmental sustainability and social welfare activities while promoting its operations in Somerset.

In order to clearly understand the consultancy role to a Destination Management Organisation (DMO), it is important to know the concept of DMO and its operations. A DMO can be simply referred to as a professional services organization with comprehensive local knowledge, resources and great expertise, and that focuses specifically on the development and execution of events, tours, transportation, and other related activities. The major services delivered by a DMO may include “transportation, hotel accommodation, restaurants, activities, excursions, conference venues, themed events, gala dinners and logistics, meetings, incentive schemes as well as helping with overcoming language barriers” (Davidson, 2012, p.na). The DMO chosen for this paper is the South West of England, which is one of England’s nine official regions. South West England is the largest official region of England by area, covering 9,200 square miles and the home to five million people (Church Planting Initiative, n.d.). South West England is comprised of 9 Destination Management Organisations (DMOs) that are responsible for marketing the region’s destinations.

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