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Illinois State University MQM 385 Ch
Illinois State University
MQM 385
Ch. 8
1) concern that an advertisement will run near offensive material, embarrassing an advertiser and/or degrading their product or brand.
2. the global mapping of everyone and how they’re related
3. The cost a consumer incurs when moving from one product to another.
4. cost per thousand impressions
5. Internet content that can’t be indexed by Google and other search engines.
6.: an attempt to profit from a falling stock price.
7. A collection of resources available for access over the Internet.
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