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Homework answers / question archive / Illinois State University MQM 385 Ch

Illinois State University MQM 385 Ch

Business

Illinois State University

MQM 385

Ch. 7

1)The phrase__refers to promotions that grow organically from customer efforts or other favorable publicity (e.g. think positive tweets, shared Facebook posts, and pins on Pinterest).

 

  1. Their key use is to discover and reinforce affiliations, identify experts, message individuals or groups, and virally share media.

 

  1. Twitter offers mobile app developers an SDK supporting which of the following.

 

  1.                  represent a method for organizing tweets where keywords are preceded by the # character.

 

  1. A(n)                     refers to an Internet vandal and mischief­maker.

 

  1. Which of the following statements about Web 2.0 is true?

 

  1. Which of the following criteria, according to James Surowiecki, is necessary for a crowd to be “smart”?

 

  1. The inherently                          nature of feeds allows individuals to rapidly blast their activities to their contacts or “friends” and forward along posts they think may be of interest to others.

 

  1. Their key use is to distribute time-sensitive information, share opinions, virally spread ideas, run contests and promotions, solicit feedback, provide customer support, track commentary on firms/products/issues, and organize protests.

 

  1. A(n)                     is a fake online persona created to promote a particular point of view, often in praise of a firm, product, or individual.

 

  1. The long tail nature of the blogging phenomenon is demonstrated by:
  2.                  are designed to provide rapid notification to their readership rather than detailed or in­depth comments.

 

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