Fill This Form To Receive Instant Help

Help in Homework
trustpilot ratings
google ratings


Homework answers / question archive / University of La Verne BUS 560 Exam 1 1)Which of the following best illustrates an external source of data that could be used with a marketing decision support system? A

University of La Verne BUS 560 Exam 1 1)Which of the following best illustrates an external source of data that could be used with a marketing decision support system? A

Management

University of La Verne

BUS 560 Exam 1

1)Which of the following best illustrates an external source of data that could be used with a marketing decision support system?

A.            Information on sales territories' allocated to the various salespeople

B.            Company expenditures on personal selling

C.            Average size of commissions paid to sales personnel

D.            Information on advances in the field of software technology

2.                           is one of the most basic influences on an individual's needs, wants and behavior, since all facets of life are carried out against the background of the society in which an individual lives.

A.            Politics B. Culture

C. Education

D. Technology

3.            Cultural values are transmitted through all of the following basic organizations except

A.            Family

B.            Religious organizations

C.            Educational institutions D. Financial institutions

4.                           is based on such things as geographic areas, religions, nationalities, ethnic groups and age.

A.            History

B.            Financial need C. Subculture

D. Value

5.            Marketing managers should adapt the marketing mix to               and constantly monitor value changes and differences in both domestic and global markets.

A.            Sales strategies

B.            The selling concept C. Cultural values

D. Brand image

 

6.            The behavior of individual members is influenced by social classes which tend to have

A.            A significant amount of homogeneity

B.            Different attitudinal configurations and values

C.            A dominance of people having high incomes

D.            Decreased influence of religious values

7.                           is the single best indicator of social class.

A.            Family size

B.            Religion

C.            Occupation

D.            Possessions

8.            Increased earnings among the   have led to spending on more "worthwhile experiences" for children, including winter ski trips, college education and shopping for better brands of clothes at more expensive stores.

A.            Upper Americans

B.            American middle class

C.            Lower Americans

D.            American working class

9.            The group of Americans referred to as "family folk," who depend heavily on relatives for economic and emotional support, are commonly referred to by marketers as the

A.            Lower American class B. Working class

C. Middle class

D. Upper American class

10.          An emphasis on                is one sign of how much more limited and different working-class horizons are socially, psychologically and geographically compared to those of the middle class.

A.            Prestige products

B.            Emulating the Upper Americans

C.            Buying what is popular

D.            Family ties

11.          Which of the following is an example of a social influence on consumer behavior? AThe fashion editor of Seventeen magazine writes that any teen who wants to be

. considered ‘in' with the times must wear a shirt that shows her bellybutton

B. The manufacturer of a line of aromatherapy candles markets them at very exclusive stores

C.Ernie decides to buy a new dress for Easter, but decides not to buy anything because the store was overcrowded

D.Billie purchases a pair of Honey brand clogs instead of the Birkenstocks because the Birkenstocks were too expensive

12.          Primary reference groups include

A.            College fraternity members

B.            Office colleagues

C.            Family and close friends

D.            Sports groups

13.          When preparing Thanksgiving dinner, Marissa worried that her parents would disapprove of her having used ready-to-serve pumpkin pies bought from the local grocery store, rather than making her own. In terms of social influences on her behavior, Marissa was most concerned with

A.            A primary reference group

B.            A subculture influence

C.            A secondary reference group

D.            Family life cycle

14.          All of the following are marketing influences on consumer decision making except

A.            Product influences

B.            Price influences

C.            Promotion influences D. Technical influences

15.          When consumers are seeking low-involvement products,            is important.

A.            Order processing

B.            Order booking

C.            Ready availability

D.            Information about warranty

 

16.          These situational features are the most readily apparent features of a situation.

A.            Current conditions

B.            Task features

C.            Physical features

D.            Social features

17.          What best describes those factors particular to a time and place of observation that have a demonstrable and systematic effect on current behavior?

A.            Social influences

B.            Product knowledge

C.            Product involvement D. Situational influences

18.          Darla considers herself to be an expert on gourmet cuisine and she has dined at many of the finest restaurants in the United States. On a recent trip to New Orleans, she refused to eat at a restaurant that was purported to have some of the best Cajun food because it had oil cloth and plastic flowers on the tables. Which situational influence explains Darla's refusal to eat at this restaurant?

A.            Marketing mix

B.            Task features

C.            Current conditions D. Physical features

19.          The difference in consumer behavior when purchasing a fire protection system for a warehouse full of steel furniture and when purchasing a fire protection system for a home, full of irreplaceable antiques, can be attributed to which of the following situational influences?

A.            Social features

B.            Task features

C.            Current conditions

D.            Physical features

20.          On Friday, Pierce went to an antique mall to hunt for a Victorian table. He left shortly after he arrived since he found the background music distasteful. On returning the next day, he found the music was much more to his liking. This time he stayed and purchased a Victorian table he found there. Which situational influence on consumer behavior is described by Pierce's actions?

A.            Social features

B.            Task features

C.            Current conditions D. Physical features

 

Option 1

Low Cost Option
Download this past answer in few clicks

3.83 USD

PURCHASE SOLUTION

Already member?


Option 2

Custom new solution created by our subject matter experts

GET A QUOTE