Which of the following is an example of a demographic customer segment: a

Accounting Jun 07, 2021

Which of the following is an example of a demographic customer segment: a. Attitudes of women customers b. Earning potential of customers c. Awareness of customers d. Expertise of industrial customers

Expert Solution

Answer

b .

Explanation

Demographic segmentation is the process of dividing your market into segments based on things like ethnicity, age, gender, income, religion, family makeup, and education. This segmentation helps organizations understand consumer behavior accurately that in turn, helps them perform better. Earning potential of customers is an example of a demographic customer segment. The correct option is B "Earning potential of customers".

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