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Homework answers / question archive / University of Hawaii, Manoa SOC 100 Chapter 3: 1)Audience studies explore_

University of Hawaii, Manoa SOC 100 Chapter 3: 1)Audience studies explore_

Sociology

University of Hawaii, Manoa

SOC 100

Chapter 3:

1)Audience studies explore_.

  1. In the United States, media ownership is                   

 

  1. The idea that culture is a projection of social structures and relationships is fundamental to which of the following theories?

 

  1. Which of the following media became widely available in American homes in the 20 years following World War II?

 

  1. For a research project in your introductory sociology course, you decide to compare the coverage of health and beauty topics to that of career and professional topics in women’s magazines. You are conducting                                                                                                                                                                                                         .

 

  1. Which of the following is an example of nonmaterial culture?

 

  1. Which political theorist developed the concept of hegemony?

 

  1. The use of stereotypes allows people to                 .

 

  1. Ideology can be described as                  .

 

  1. Some businesses in the United States, especially food-service establishments, will post a sign reading something like, “No shirt, no shoes, no service.” This is an example of which of the following?

 

  1. Socialization is the process by which people                      .

 

 

 

  1. A/An                    can be defined as a group that shares distinct cultural values and behavioral patterns that distinguish it from others within the same culture or society.

 

 

 

 

  1. Your friend Jerome argues that culture is an innate biological aspect of human societies. He believes that people are born with certain value systems in place. Having already taken an introductory sociology class, you argue that modes of behavior and understanding are not universal or natural. Your supporting argument is based on the idea of               .

 

  1. Which of the following is NOT a definition of the term culture?

 

  1. Herbert Gans researched the various influences and biases that affect the choices made about the content of

             .

 

  1. What is cultural relativism?

 

  1.                  can be defined as a process in which a dominant group, by virtue of its moral and intellectual leadership in society, secures the voluntary “consent” of the masses.

 

  1. Which of the following is an example of soft power?

 

  1. Sociologically speaking, values can be defined as                          .

 

  1. What invention can be said to have led to the first truly mass medium?

 

  1. Nonmaterial culture includes                  .

 

  1. The television ad campaign for a new car starts playing nationwide. Within weeks, people are bombarding the car maker for information about a song that is featured in the ad and trying to find it online. This is an example of a                     .

 

  1. Which of the following is an example of using cultural relativism to think about cultural differences?

 

 

 

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