Point Loma Nazarene University

FCS 375

Quiz 11

1)From a creative point of view, presenting merchandise in the confines of a traditional store window is tightly controlled exercise in retail

2. By controlling the window's lights, props, colors, textures, scale, mannequins, forms,

signing, and theme, the visual merchandiser controls

3. The                                display window has a solid back wall, two sidewalks, and a glass

front facing the street or the lease line.

4.                                            Windows usually have little formal display; the merchandise on

the store's fixtures becomes the display.

5. Freestanding display windows, with glass on all four sides, rendering them viewable

from all directions is known as                                          windows.

6. Visual merchandisers traditionally decide what items will go into display windows.