Ans. Manaakitanga described by Martin Fisher is the word which closely translates hospitality in Maori Economy. It is the essential element of the Maori society. It inspires the way Maori society treats travellers and foreigners in the country. It is the traditional value which is considered to be extremely important in New Zealand.
Hospitality helps the business ensure loyal customers. It encourages positive consumer review. When the business will treat its customers well then in turn they will buy products and give a good review of the product. In Maori culture, hospitality, giving and generosity and care are essential not only in the daily lives of the people but also in business. The business must host and provide facilities for people, and allocate resources for this purpose. This simply means, to make sure that the visitors of the business are taken care of.
It is incorporated into the Maori business philosophy in relation to how the business connects and treats their manuhiri, I.evisitors. It is also important to use manaakitanga in the workplace of the business for example, before the client meetings, welcoming new employees, conferences, welcoming foreign investors, etc. It is considered to be a deep and enduring protocol which is to be practised in all the organisations of New Zealand.
Its main goal is to have the organisations place the same values and adherence to practice hospitality in the workplace. The culture believes that if the visitor of the business is essential to the business then it is important to treat them nicely and provide them with hospitality.