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Prairie Electronics, located in Regina, manufactures three product lines: (1) high-end speakers, (2) personal computers, and (3) handheld devices
Prairie Electronics, located in Regina, manufactures three product lines: (1) high-end speakers, (2) personal computers, and (3) handheld devices. For 2020, it compiled the following budgeted data:
High-end Personal Handheld Total
speakers computers devices
Sales (in units) 410,000 620,000 510,000
Price (per unit) $ 1,500 $ 1,320 $ 445
Variable costs per unit:
Direct materials $ 370 $ 370 $ 50
Direct labour 120 140 25
Overhead 80 130 50
Shipping 60 80 4
Sales commissions 70 90 2
Direct fixed costs:
Salaries $77,700,000 $ 83,620,000 $55,470,000
Utilities 52,060,000 65,470,000 17,210,000
Depreciation 74,470,000 134,040,000 41,610,000
Common fixed costs:
Corporate salaries $46,000,000
Building depreciation 38,380,000
Legal & accounting 56,920,000
Other 15,600,000
Required: 1. & 2. Prepare a segmented performance report: Compute the contribution margin percentage and segment margin percentage. (Round "Percentage" answers to 1 decimal place, (i.e., 0.123 should be considered as 12.3%).)
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