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Homework answers / question archive / Arizona State University ECN 221 1)Which of the following about the Theory of Reasoned Action (TORA) is most likely false?   a)            TORA is most useful in predicting behavior in peripheral-route processing b)            TORA allows marketers to understand how to target changing existing consumer beliefs c)            TORA works best in situations when product knowledge and confidence is high d)            Understanding one’s beliefs is a key component to predicting behavioral intentions       2

Arizona State University ECN 221 1)Which of the following about the Theory of Reasoned Action (TORA) is most likely false?   a)            TORA is most useful in predicting behavior in peripheral-route processing b)            TORA allows marketers to understand how to target changing existing consumer beliefs c)            TORA works best in situations when product knowledge and confidence is high d)            Understanding one’s beliefs is a key component to predicting behavioral intentions       2

Economics

Arizona State University

ECN 221

1)Which of the following about the Theory of Reasoned Action (TORA) is most likely false?

 

a)            TORA is most useful in predicting behavior in peripheral-route processing

b)            TORA allows marketers to understand how to target changing existing consumer beliefs

c)            TORA works best in situations when product knowledge and confidence is high

d)            Understanding one’s beliefs is a key component to predicting behavioral intentions

 

 

 

2.            The Theory of Reasoned Action is best described as a(n):

 

a)            Involvement Predictor Model

b)            Cognitive Response Model

c)            Affective Attitude Model

d)            Behavioral Intentions Model

 

3.            If I am positively influenced by a group by which I am not a member, that group to me is a(n):

 

a.            Primary group (family, friends, co-workers)

b.            Non-aspirational group

(“If I buy one of those cars people will think…)

c.             Direct group [include prime and secondary (clubs, professional and religious groups)]

d.            Aspirational group (I want to be like mike)

 

4.            Our speaker from Blind Society talked about products that change the world and how these companies do a great job with and are not afraid of:

 

a)            Social media

b)            Retail environment design

c)            Customer loyalty programs

d)            Business-to-business marketing

 

5.            Which of the following best exemplifies an external component of the Theory of Reasoned Action?

 

a.            Normative beliefs

b.            Behavior

c.             Attitude toward the act

d.            Behavioral intentions

 

6.            An alternative that I would evaluate as neutral because I’m not very familiar with it or have no strong opinions of it is best described as a member of my:

 

a)            Acceptable set

b)            Unacceptable set

c)            Overlooked set

d)            Consideration set (?????)

 

7.            Private-label manufacturing by a company in a foreign country is best described by:

 

a)            Contract manufacturing

b)            Joint venture (Domestic firm buys/joins a foreign company to create new entity)

c)            Licensing(Legal process allowing use of manufacturing/patents/knowledge.

 

d)            Exporting(Sell domestically produced products to buyers in other countries.)

 

e)

8.            There are two products, A and B. We’ve always preferred B. At the purchase point we still prefer B. We buy B then find that during the entire post-purchase phase B remains the preferred choice. Which of the following best describes this situation?

 

a)            We were able to psychologically reevaluate the decision to reduce dissonance

b)            This is an example of a successful dissonance resolution

c)            This is an example of an unsuccessful dissonance resolution

 

d)            There was no cognitive dissonance

 

9.            In the consumer decision-making process, our preferred or desired state is best described as:

 

a)            Actual state

b)            Ideal state

c)            Present state

d)            Denver, the Sunshine state

 

10.          Which phase of the Marketing Plan is most likely to contain an assessment of customers, competitors, distribution channels and the overall environment?

 

a)            Marketing Strategy (What actions should be taken to meet objectives. - Target market - Positioning - Marketing mix)

b)            Marketing Situation

c)            Executive Summary (Written with senior leadership as primary audience, - Goals - Recommendations)

d)            Marketing Forecast (Anticipated outcome if marketing objectives are met.)

 

11.          With respect to ethical behavior, being concerned if your actions are the right thing to do in the long run best describes which form of morality?

 

a)            Conventional (Moves toward the expectations of society Concerned over legality and the opinion of others)

b)            Unconventional

c)            Postconventional (Concern about how they judge themselves Concern if it is right in the long run)

d)            Preconventional (Based on what will be punished or rewarded Self-centered, calculating, selfish)

 

12.          Aaron could accurately be described as a techno-geek. He is highly involved with the latest technological gadgets. When Apple’s new iPad-mini (a tech gadget) came out, Aaron would most likely use what type of processing?

 

a.            Central-route processing (If highly motivated/involved (effort),

 

people likely use central route processing)

b.            Experiential hierarchical processing

c.             Semantic processing

d.            Peripheral-route processing

 

13.          An authentic Brazilian restaurant opens next to the ASU campus; for students unfamiliar with this cuisine, this restaurant represents an example of:

 

a.            Semiotics

b.            Acculturation (Learning a new/foreign culture)

c.             Reverse Acculturation (Home society impacted by other cultures)

d.            Enculturation (Learning your own culture)

 

14.          According to our Pei Wei guest speaker, an ‘emotional thought about a material point of difference’ best describes:

 

a)            Brand position

b)            Brand excellence

c)            Brand extension

d)            Brand strategy

 

15.          Giving human characteristics to products in attempt to aid consumers in connecting with that product is best described by which of the following?

 

a)            Individual Ethnography

b)            Brand Personality

c)            Franchising

d)            Service blueprinting

 

16.          If over time, I develop an enduring evaluation of Arizona State University, it is said that I have developed which of the following about Arizona State University?

 

a)            A mood

b)            A schema

c)            An attitude

d)            A script

 

 

17.          This sampling method uses proportionate allocation because we believe there are significant differences between groups comprising the population. Here we assign the population into groups and then try to replicate those percentages present in the population in our sample.        If the population consists of 20% males and 80% females, then the relative size of the two samples should reflect this proportion in which of the following sampling methods?

 

a)            Cluster

b)            Stratified

c)            Purposive

d)            Systematic

 

18.          Which one of the following LEAST describes the concept of brand equity?

 

a)            Provides information that helps assess supply chain optimization

b)            Suggests how strong and how well the brand fits with consumers’ needs

c)            Is based on perceived product quality and loyalty

d)            Suggests a high level of awareness and brand associations

 

19.          When a researcher finds a prescribed number of people to fit different categories and these people are not selected on probability sampling criteria, the researcher is using:

 

a)            A convenience sample

b)            A cluster sample

c)            A quota sample

d)            A snowball sample

 

 

20.          Which of the following would most likely be viewed as an example of primary data?

 

a)            You use census data collected by the government

b)            You search the Internet for information about a particular topic

c)            You buy data on consumers from a marketing research company

d)            You collect data using a questionnaire you design and send out online

 

21.          Which of the following question types is not an example of a scaled response question?

 

a)            Multiple choice questions

b)            Semantic differential pairs

c)            Importance ratings

d)            Likert items

22.          Procter & Gamble is a company that makes many brands of laundry detergents, none of which include the Procter & Gamble name. These detergents are sold in virtually all grocery stores in the U.S. In this example, Procter & Gamble can best be described as using which branding strategy?

 

a)            Family branding

b)            Individual branding

c)            Combination branding

d)            Private branding

 

23.          Measurements with this type of scale are ranked in the sense that higher responses represent higher values. However, the intervals between the numbers are not equal and there doesn’t have to be a “true” zero point. Collectively, this is best described by which scale type?

a)            Nominal

b)            Interval

c)            Ordinal

d)            Ratio

 

24.          Let’s say there are 100 students in a class and 10 of them are Management majors. These 100 students consume 200 Diet Cokes in a given time period and Management majors consume 100 of these 200 Diet Cokes. What is the BDI for Diet Cokes consumed by Management majors?

 

a.            50

b) 100

c) 200

d) 500

 

25.          If your measured responses to survey questions over two different points of time were drastically different, we would say that this question isn’t meeting the criteria of:

 

a)            Validity

b)            Reliability

c)            Causality

d)            Representativeness

 

26.          Generally the most accepted valuation method of brand equity, the Interbrand brand equity formula reflects the financial measures of brand earnings and the more subjective measures of:

 

a)            Brand bonding

b)            Brand strength

c)            Brand imagery

d)            Brand resonance

 

27.          Which of the following data collection methods would be the best example of research designed to address an explanatory research question?

a)            Survey

b)            Observation

c)            Interview

d)            Field experiment

 

28.          Assume that there are 100 students in a class and 40 of them are females. These 100 students purchase 1,000 songs from an

 

online music provider in a given time period and females bought 200 of these 1,000 songs. What is the CDI for online music consumed by females?

 

a.            50

b) 100

c) 200

d) 500

29.          Data that helps us explain a situation is best defined as:

 

a)            Secondary

b)            Predictive

c)            Diagnostic

d)            Descriptive

 

30.          It is said that intangible value is created when which of the following is true?

 

a)            The value of the firm’s tangible assets are equal to or greater than its market value

b)            The brand name has been patented to be distinct

c)            The market value of a firm is greater than the value of its tangible assets

d)            The firm’s products use labels that promote the product

 

31.          All of the following are prerequisites of an exchange, EXCEPT:

 

a.            Money is required

b.            Freedom to accept/reject other’s offer

c.             Parties must be able to communicate

d.            Products of value must be deliverable

 

32.          When no changes are desired from the original product purchased during the buying process, this best reflects which of the following buying situations?

 

a)            Modified rebuy

b)            New buy

c)            Straight rebuy

d)            The make-up-your-mind-because-the-game-starts-in-ten-minutes

 

buy

 

 

 

33.          In our course material we described THIS as the “touch point” for the consumer:

a)            Perceptual map

b)            The brand

c)            Logistics

d)            Diffusion

 

34.          The components of differentiation, relevance, esteem and knowledge best describe which of the Brand Equity models studied in class?

 

a)            Interbrand

b)            Brand Asset Valuator

c)            Brand-Z Model

d)            Brand Resonance Pyramid

 

35.          This is the idea that socially responsible companies will outperform their peers by focusing on the world’s social problems and viewing them as opportunities to build profits and help the world at the same time:

 

a.            Ethics

b.            Global standardization

c.             Sustainability

d.            Culture

36.          Labeling that focuses on promotional themes is best called:

 

a)            Informational

b)            Facilitory

c)            Aesthetic

d)            Persuasive

 

37.          Which of the following is best described as the ‘end user?’

 

a.            Demographics

 

b.            Customer

c.             Consumer

d.            Psychographics

 

 

38.          From the following below, this is the best example of a tool that measures performance by multiple indicators:

 

a.            Porter’s Five Forces

b.            Maslow’s Hierarchy of Needs

c.             Niche Marketing

d.            Balanced Scorecard

 

39.          Using a conjunctive method of evaluating alternatives, which airline would I fly?

 

a)            United

b)            Southwest

c)            Delta

d)            US Air

 

40.          Using a multi-attribute method of evaluating alternatives, which airline would I fly?

 

a)            United

b)            Southwest

c)            Delta

d)            US Air

 

41.          Using a lexicographic method of evaluation, which airline would I fly?

 

a)            United

b)            Southwest

c)            Delta

d)            US Air

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