California State University, East Bay

ITM 4278

Homework

Chapter 1 The Revolution Is Just Beginning

1)The term e-business refers to the digital enabling of transactions and processes involving an exchange of value across organizational boundaries.

2. Price discovery refers to the ability of merchants to segment the market into groups willing to pay different prices.

3. Personalization involves targeting marketing messages to specific individuals by adjusting the message based upon a consumer's preferences or past purchasing behavior.

4. The online marketplace is characterized by persistent price dispersion.

5. The future of e-commerce is likely to include a decrease in government regulation both in the United States and worldwide.

6. Which of the following statements about e-commerce in the United States in 2014 is not true?

7. In 2014, roughly                            million people in the United States accessed the Internet via tablets.

8. Which of the following is not a major business trend in e-commerce in 2014-2015?

9. All of the following are major social trends in e-commerce in 2014-2015 except for:

10. Which of the following features of e-commerce technology is related to the concept of network externalities?

11. Which of the following statements about the Web is not true?

12. Business-to-consumer (B2C) e-commerce in the United States:

13. Which of the following is not true about the use of apps?

14. Which of the following is a characteristic of e-commerce during the Invention period?