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difference between traditional marketing and online marketing

Accounting Aug 10, 2020

difference between traditional marketing and online marketing

Expert Solution

Traditional Marketing Online Marketing
1 Easy to reach out to the Local Consumers or Market This mode of marketing lets you reach the markets or comsumers worldwide.
2 This method is usually marketing through person to person approach No physiscal presence required. Easy to reach to a large number of consumers easily.
3 Customer Interaction is very less. Offers digital platforms to enable customer interactions
4 Cost per consumer would be more as it reaches less number of audiences Cost per consumer would be less as it reaches global audiences.
5 To get results, entity will have to wait for months. This method usually give quick results and gets real time marketing results.
6 Strategy refinement is difficult. Updation or refinement is very easy.
7 Usually involves only one way communication Promotes two way communication.
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