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How could Mac and Donnie best avoid customer turnoffs? Exceed customer expectations? 2

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How could Mac and Donnie best avoid customer turnoffs? Exceed customer expectations? 2. Create a mystery shopper evaluation form that would be applicable to your company. Start with the relevant items from the sample form on page 106 but delete items that are less important or not applicable. Add company-specific items. Be careful to avoid making the evaluation form too long. It can become unwieldy and will produce less effective

data. Better to target the most significant items while making the form fairly easy to use.