T-Mobile has launched aggressive campaigns to attract customers with lower mobile phone prices, and it has added to its customer base

Management Apr 23, 2021

T-Mobile has launched aggressive campaigns to attract customers with lower mobile phone prices, and it has added to its customer base. However, management wants to know if there are other ways of luring and keeping customers.
Are customers concerned about the level of customer service, uneven network coverage, or data plans?
How can the company use information systems to help find the answer?
What management decisions could be made using information from these systems?