Scenario: You are working in “A” Company; your company wants to launch a new Education training program/ center in 2021

Marketing Apr 15, 2021

Scenario:

You are working in “A” Company; your company wants to launch a new Education training program/ center in 2021. You have to propose a marketing plan for launching this Education training program/ center. The management board asks you to produce a proposal, reviewing the marketing situation for the program/Centre including company’s marketing environment, consumer buying behavior and then propose a marketing strategy for the product.

Your report is expected to address the following tasks.

(TRAINING ENGLISH PROGRAM FOR BUSINESS)

CELO 2	Be able to use the concepts of segmentation, targeting and positioning
	Task 1: Segmentation/ target customer - Identify the target market of the offered service - Identify suitable segmentation criteria to segment the market of your service into different segments. Task 2: Positioning - Identify & compare your concept with at least 2 competitors (same concept, same target customers, etc.) - Identify your unique selling points
CELO3, CELO4	Understand the individual elements of the extended marketing mix Be able to use the marketing mix in different contexts
	Task 3: Product: - Describe in details the product levels of the offered products/ services