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Homework answers / question archive / Scenario: You are working in “A” Company; your company wants to launch a new Education training program/ center in 2021

Scenario: You are working in “A” Company; your company wants to launch a new Education training program/ center in 2021

Marketing

Scenario:

You are working in “A” Company; your company wants to launch a new Education training program/ center in 2021. You have to propose a marketing plan for launching this Education training program/ center. The management board asks you to produce a proposal, reviewing the marketing situation for the program/Centre including company’s marketing environment, consumer buying behavior and then propose a marketing strategy for the product.

Your report is expected to address the following tasks.

(TRAINING ENGLISH PROGRAM FOR BUSINESS)

CELO 2

Be able to use the concepts of segmentation, targeting and positioning

 

Task 1: Segmentation/ target customer

- Identify the target market of the offered service

- Identify suitable segmentation criteria to segment the market of your service into different segments.

Task 2: Positioning

- Identify & compare your concept with at least 2 competitors (same concept, same target customers, etc.)

- Identify your unique selling points

CELO3,

CELO4

Understand the individual elements of the extended marketing mix

Be able to use the marketing mix in different contexts

 

Task 3: Product:

- Describe in details the product levels of the offered products/ services

 

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